Critical Approach: There Are No Ads On Elysium
I am simply trying to cope with the unsurprisingly jarring experience of holiday air travel as I scroll through the movie options on the seat-back before me. I find explosion-filled, dystopian sci-fi movies relaxing, so I end up choosing Elysium. The first ad of the interminable sort that populate pre-flights/pre-movies aboard “economy” flights begins, though thankfully as the advert-actors chatter away, I’m offered a “skip” button in the middle of the screen.
My finger hits the screen, in perfect timing with a voice in my earphones that sneers, “Wouldn’t it be nice to have control?”
The skip button is fake, the ad’s a trick, the control referring to whatever car feature, from whichever car company, is being hocked off on poor, shell-shocked travelers. I take off my earphones in disgust and scowl out the window at the de-icer, waiting for the ads to finish so I can watch my damn movie.